In my experience and lots of trial and error
To run a successful squad (in my opinion) and this apears to be working with LEGENDS
Heres just a few things that I sujest
1. Pick a name u think alot of ppl will like also one that has a good theam
2. Be committed and put in alot of dedication
3. DONT BE A SPONGE SQUAD, owning a good "elite" squad takes patients.
4. Find ppl who u can trust to help u run it, assigne officers to do certain things like...2nd in command (person who knows u best and who u can count on), Forum editor (just to deal with all the small details on forum), Recruiting Officers (ur squad isnt gonna grow unless u invite ppl) and last but not least try to recruit a banner maker (I know we have many banner factories, but its cooler if u have someone in ur squad who can do it)
5. Set standards and goals
6. Be creative and invent things other squads dont have (for example LEGENDS: we now have a inspiration section on our 1st post, includes squad who inspire us or influence us: M.O.M, Misfits, Falcons, NLR, Gunners Inc etc.....
7. You will come across a bad egg here n there, I sujest u talk to them and see if they cant striaghten their act up...if not show them the door.
8. Have ur all ur squad members wear a call sign...this shows that ur members are proud to be who they are
9. Influence ur members to squad chat amd come to forum, this will help them feel more connected to the squad
10. Fly togeather and show off ur squad as much as possible, its fun pluse its kinda like advertising
well those are just a few of the things I do with my squad so ill let u see how that works for yourself